Hi Reader,
Every time someone asks what you do, you give a pitch. A grant application is a pitch. So is the sentence you say at a networking table before the other person looks away.
This spring at Social Saturday, more than a dozen women took a turn describing what they’re building and why. This month at CREATE in Salt Lake City, founders did it again at Founder Spotlight and Pitch Fest. Each one came down to a first sentence and an ask. Each one came down to a first sentence and an ask.
At the Virtual CREATE Experience on November 13–14, six founders get five minutes each, with one follow-up question from Michelle Muncy-Silva. This time we want you. You might think this is not for you, but it is. All of us have a founder within. Tell us what you’re building and for whom, the problem you solve, and your ask. Applications close Wednesday, November 4.
The first sentence gets easier every time you say it, so say it to us first.
Warmly,
Anne
P.S. Here’s something that you can use to shape your Founder Spotlight application: The Pitch Coach. Tell it what you offer, who it serves and what sets it apart. It gives you back a starting sentence, a pitch at the length you need, a deck outline, a one-pager, and suggested answers to the objections and questions you might get. Paste the prompt into the AI assistant you already use.
Open the Pitch Coach → https://sheleadsai.ai/pitch-coach/
⏸️ Social Saturday is on hiatus.
CREATE Conference Virtual Experience
The Virtual CREATE Experience 2026 is She Leads AI’s human-centered AI conference for women, live online Friday and Saturday, November 13–14, 2026, from 10 am to 3 pm Pacific each day.
Who CREATE Is For
Already building
You’re putting AI to work in real work already underway — your organization or your own venture.
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Bring the whole you
Crystals and spreadsheets, tarot and prompts, movement and models. You don’t leave the woo at the door to be taken seriously.
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New or known
New to She Leads AI or already part of it, you’re ready to gather with us online.
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Hands on
You learn by doing — printmaking, dancing, building — not watching from the back.
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Learn more and register → https://sheleadsai.ai/create-2026/
☕️ Worth a Share
Noemi Reyes has built Magister, an operating system for speakers, coaches, consultants and creators who earn their living from their expertise. Most of them run that business across a calendar app, a course platform, a CRM and a spreadsheet that has been renamed more than once. Magister brings it into one place. A contact carries through from a speaking engagement to a cohort to a payment, so you can see which talk, course or post earned the revenue. One module, TEMPO, tracks cognitive and relational load next to the calendar, so overextension shows up before burnout does. Magister is free while it’s in alpha (only 10 spots available). As the site puts it, “Your calendar finally respects your energy.”
📚 What We're Reading
You Look Like a Thing and I Love You: How Artificial Intelligence Works and Why It's Making the World a Weirder Place by Janelle Shane (2019). A funny, illustrated look at how AI gets things wrong. A great first book for skeptics.
Hello World: Being Human in the Age of Algorithms by Hannah Fry (2018). How algorithms already decide things in medicine, justice and cars. Short and very readable.
Unmasking AI: My Mission to Protect What Is Human in a World of Machines by Joy Buolamwini (2023). Her research on facial recognition bias and the founding of the Algorithmic Justice League.
