Hi Reader,
Two of our CREATE speakers are teaching the same idea from opposite ends, and neither of them will tell you to start over.
Sonia Kentaro spent years as a Big 4 financial auditor and IT auditor before moving into digital transformation consulting. In every role she noticed the same pattern. The routine, checklist-driven parts of work are the parts most likely to be automated, while judgment and the ability to connect ideas across teams keep gaining value.
Her session is From Auditor to AI Strategist. She walks through her own shift into AI, including the doubts and tradeoffs that rarely make it into polished success stories, and demos a tool she built with AI. She will not pretend everyone needs to become a coder overnight.
Sonia is the founder of VeridianTech, an AI governance advisory firm, which she launched after a sabbatical and a masterβs degree.
βThe checklist work automates. Your judgment does not.β β Sonia Kentaro
Erika Stanley starts every engagement with brand, the reason someone picks you over everyone else who does what you do, and then moves to the workflows behind it.
Her session is From First Hello to Final Handoff. You map a client engagement end to end, from the first conversation through off-boarding, and mark every phase where AI takes work off your plate. You see a full agency workflow first, then map your own at your table with index cards and colored post-its. You leave with a blueprint you made yourself and a companion prompt to rebuild it digitally.
Erika is founder and CEO of Mile End Digital and AI Queens, a brand strategist and AI systems consultant with twenty years in brand and marketing. She hosts the AI Queens podcast and leads AI workshops as an Adobe Acrobat Ambassador. She also teaches at the University of South Floridaβs MUMA College of Business.
βA workflow you can see is a workflow you can hand to AI.β β Erika Stanley
Sonia starts with what you already know how to do. Erika starts with what you already do all day. Neither one starts from scratch, because you are not starting from scratch.
Their speaker pages have full session details.
Sonia Kentaro β https://sheleadsai.ai/create-sonia-kentaro/β
Erika Stanley β https://sheleadsai.ai/create-erika-stanley/β
βRegister for CREATE 2026β
October 16β18, 2026 Β· Salt Lake City, Utah
Warmly,
Anne and the She Leads AI Team of matriarchal agents
P.S. Here are 5 ways to make the CREATE Conference work for you!
- Use your Society rate. Members pay $649 instead of $899 β and Register & Join Society bundles CREATE with your first year of membership for $1,199, saving you $487.
- Register early and reserve your room. The CREATE block at the Hilton is $55 off the standard rate, and your booking link arrives with your confirmation.
- Ask your organization to sponsor you. A ready-to-personalize justification letter is waiting on the registration page.
- Treat it as a business investment. The planning template maps what the trip should produce β meetings, content, partnerships, a launch.
- Bring your team. Email hello@sheleadsai.ai before registering and weβll get your group set up together.
All five, with the letter and the template, live here β https://sheleadsai.ai/create-registration/β
β
""If you don't know where to start with AI, if you're confused, if you don't know if it's for you, or if you've been dabbling and you want a support group, education, and implementation β then you need to come to the She Leads AI Create Conference. You're going to get all of that and way more."
β M.R., CREATE 2025 Attendee
β