🍓 Closing the gap.

Hi Reader, Last week I needed a customer database for a little side-hustle. The "proper" move is to buy one — pick a platform, pay the monthly fee. Instead I built one from a Google sheet and a free script. It has already caught two people I'd have forgotten to follow up with. There's an old anthropology word for this — bricoleur, the person who builds what's needed out of whatever's at hand. It sounds fancier in French than it looks in practice, which is mostly me squinting at a spreadsheet....